Darren Khan
CEO & Co-Founder
25+ years across media, production and creative technology. Leading AI-first content production and scalable global campaigns.
A Human Intelligence Powered
Why we’re different
Built on craft, driven by curiosity, and backed by decades of experience
The industry spent years protecting how things were done. We spent them getting better at what comes next.
Most studios are still defending yesterday. We're already building tomorrow's work.
What we do
From creative to delivery, by our integrated team
We combine human creativity, AI production and proprietary technology to deliver content at scale.
Strategic Enterprise Technology partners
Creative
Concepts
One-off ideas or full brand platforms. Created by humans, optimised for AI x CGI, VFX production.
AI
Storyboards
We create AI Storyboards for final approval before AI ad production.
Full AI CGI VFX Production
After approval, we deliver full AI creative production for video ads in up to 80 languages, including editing, animation, sound design, music, VFX, and CGI.
AI Copy
Clearance
Our AI copy clearance tool is 90% accurate against UK Clearcast and European Advertising Standards Alliance standards.
Final Clearance & Delivery
NOVAI delivers ads to your chosen Media channels. We partner with you or your preferred partner to handle clock numbers and ad delivery.
AI Creative testing
Our partnership with Daivid provides access to AI-powered creative testing that measures ad performance at scale, combining human-response insights with the speed and efficiency of AI.
Creative
Concepts
One-off ideas or full brand platforms. Created by humans, optimised for AI x CGI, VFX production.
AI
Storyboards
We create AI Storyboards for final approval before AI ad production.
Full AI CGI VFX Production
After approval, we deliver full AI creative production for video ads in up to 80 languages, including editing, animation, sound design, music, VFX, and CGI.
AI Copy
Clearance
Our AI copy clearance tool is 90% accurate against UK Clearcast and European Advertising Standards Alliance standards.
Final Clearance & Delivery
NOVAI delivers ads to your chosen Media channels. We partner with you or your preferred partner to handle clock numbers and ad delivery.
AI Creative testing
Our partnership with Daivid provides access to AI-powered creative testing that measures ad performance at scale, combining human-response insights with the speed and efficiency of AI.
The Team
Our senior team leverages 25+ years each of experience across
media
production
technology
marketing
agency
Influencer
e-commerce
Seeing and fixing every problem clients have faced— now we’re getting clients prepared for the future of Humans and Technology.
Leadership Team
Yurii Boiko
CTO & Co-Founder
Founder of Parsec Studio with 10+ years in global production. Building AI-first workflows for scalable, high-quality content creation.
Luke Beauchamp
Global COO - Managing Director UK
35 years in commercial production, VFX and consultancy. Partnered with global brands including Bacardi, Heineken and Honda.
Greta Perrin
Fashion & E-Com Producer
Fashion and e-commerce producer with 15+ years across creative, styling, shoots, campaigns and elevated e-com.
Jake Curtin
Global Director of
E-Commerce & Retail
Creative and marketing operations leader with deep expertise in e-commerce, retail content production and global studio transformation.
Volodymyr Hrynovets
Production Operations Lead
Production specialist managing video, animation and post-production projects for global brands including Google and Microsoft.
Mark Voysey
SVP of USA
Global media and marcomms executive with experience across WPP, UEFA Champions League and award-winning North American agencies.
Ben Sjogren
Managing Director of APAC
Award-winning creative and media leader with 25+ years of experience across Leo Burnett, Zenith, OMD and Havas Media.
Dave West
Commercial & Client Direct Advisor
Production and creative operations leader with 30+ years of experience across agency, production and global marketing transformation.
Pat Nelson
Strategic Board Advisor and Investment Lead
Investor and commercial strategist with 25+ years across sports, media, technology and finance.
Neil Hughston
Board Advisor
Strategic advisor helping creative and technology businesses scale through brand, operations and growth strategy.
Vlad Yarmoliuk
Art Director
Art Director and creative lead specialising in motion design, visual identity and AI-driven content production for global advertising campaigns.
Darren Khan
CEO & Co-Founder
25+ years across media, production and creative technology. Leading AI-first content production and scalable global campaigns.
Yurii Boiko
CTO & Co-Founder
Founder of Parsec Studio with 10+ years in global production. Building AI-first workflows for scalable, high-quality content creation.
Luke Beauchamp
Global COO - Managing Director UK
35 years in commercial production, VFX and consultancy. Partnered with global brands including Bacardi, Heineken and Honda.
Greta Perrin
Fashion & E-Com Producer
Fashion and e-commerce producer with 15+ years across creative, styling, shoots, campaigns and elevated e-com.
Jake Curtin
Global Director of
E-Commerce & Retail
Creative and marketing operations leader with deep expertise in e-commerce, retail content production and global studio transformation.
Volodymyr Hrynovets
Production Operations Lead
Production specialist managing video, animation and post-production projects for global brands including Google and Microsoft.
Mark Voysey
SVP of USA
Global media and marcomms executive with experience across WPP, UEFA Champions League and award-winning North American agencies.
Ben Sjogren
Managing Director of APAC
Award-winning creative and media leader with 25+ years of experience across Leo Burnett, Zenith, OMD and Havas Media.
Dave West
Commercial & Client Direct Advisor
Production and creative operations leader with 30+ years of experience across agency, production and global marketing transformation.
Pat Nelson
Strategic Board Advisor and Investment Lead
Investor and commercial strategist with 25+ years across sports, media, technology and finance.
Neil Hughston
Board Advisor
Strategic advisor helping creative and technology businesses scale through brand, operations and growth strategy.
Vlad Yarmoliuk
Art Director
Art Director and creative lead specialising in motion design, visual identity and AI-driven content production for global advertising campaigns.
NOVAI STUDIO SOLUTIONS
Three specialist studios.One integrated content ecosystem.
Ad Production Studio
E-Commerce Studio
Influencer / Twins, Data and Distribution Studio
Influencer / Twins, Data and Distribution Studio
Ad Production Studio
E-Commerce Studio
Influencer / Twins, Data and Distribution Studio
Ad Production Studio
Master to Many
One master. Everywhere it needs to be.
Novai's proprietary production system turns one piece of great creative into everything your brand needs to perform — across campaign, product, and influence.
The Master
The Many
TV :30
CTV :15
Social :15
OOH
DOOH
Hero Shot
In Context
Product Page
Marketplace
Social Shop
Creator :30
AI Talent
Stories
80+ Languages
Global Mkt
15 assets. One master. One system. Zero creative drift.
Creative & Ad Production Studio
Getting you on air faster, cheaper, with craft
Terre di San Vito
Tritax - Sheep
Tavrix
Tritax - Tea
Biltong - Savannah Marshall
Tritax - Box
Buldak
GolfOne
Snappy
E-Commerce Studio
Create once. Scale everywhere.
Master to Many
Retail content at the speed of modern commerce.
NOVAI transforms one master asset into scalable, market-ready content that helps brands move faster, stay consistent and perform better.
Technology powered. Human led.
NOVAI combines creative expertise, AI, CGI and intelligent production systems to help brands scale content with greater speed, consistency and control.
Solutions & Benefits
NOVAI can create elevated e-com imagery from CAD drawings before products are manufactured, helping brands react faster to trends and avoid waiting on samples, logistics or studio schedules. This is especially strong for fast fashion and seasonal retail.
Create once, then scale across PLP, PDP, social, paid media, D/OOH and global/local market versions. That means less production pressure and more content coverage.
Replacing or extending traditional shoots through AI models, AI twins, CGI, CAD and versioning. This reduces dependency on repeated shoots, travel, talent usage, locations and agency production costs.
AI creative testing, including attention heatmaps, emotional response tracking, memory recall optimisation and engagement prediction modelling. NOVAI takes you beyond production into performance improvement.
For categories like homeware, fashion and sports, NOVAI can move products from plain white-background shots into aspirational, styled, in-situ or campaign environments. Context is proven to drive conversion.
Our Influencer & Ai twin Influencer Studio
Novai also provides full end-to-end AI Influencer solutions — from creating AI Twins and producing video content to delivering analytics and distribution.
Click here for the Novai Influencer Studio
Part of Novai Creative Studio & Technology Group
Contact us
Let’s talk about your next AI-powered production.
Book a demo or reach out to explore how our fully managed AI + CGI creative studio can help you deliver cinematic-quality ads across all media channels — faster, at a fraction of the cost vs the traditional model, and fully compliant worldwide.